by Marly Broudie | Jun 2, 2020 | Advice for Agents, Featured, Technology
Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools. Many factors play a role in effective...
by Anthony Hitt | Apr 24, 2020 | Featured, Guest Columns
I’ve always stressed how important it is for agents to own a niche or distinct market specialization but doing so becomes even more important in our current market conditions. We are facing the strong possibility of a recession and depressed markets because of the...
by Catherine Willems | Dec 31, 2019 | Advice for Agents, Featured
I work with Realtors to help them define and establish a niche for their business. Most Realtors don’t have a niche or at least not a well-defined one. I’ve written previously about the steps to find your niche and how to stand out in a crowded market, but one of the...
by Anthony Hitt | May 22, 2019 | Featured, Guest Columns
Agents who do not focus on specialization will not survive. In fact, agents who operate as generalists are the most vulnerable to being replaced – whether by technology, or more likely, another agent who has developed a specialty niche in the market for themselves....
by TRES Labs | Feb 27, 2019 | Featured, Products
Shared needs, common interests and similar lifestyles create lucrative niche markets, which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you’ve found a virgin market that may be especially profitable or...
