by Ted Greenhough | May 28, 2021 | Advice for Agents, Featured
“So, what exactly are you doing to market my property?” The implication is that you’re doing diddly-squat. But this question isn’t really about marketing. It’s about a lack of communication. Here’s my translation of the dreaded question: “What exactly do you do all...
by Jim McCaughan | May 18, 2021 | Featured, Guest Columns
As a real estate professional, you know the value you bring to buyers and sellers. It’s time to share what you do with your potential clients. During my career I have heard many versions of these two questions: “Why should I pay a Realtor to sell my property?” and...
by REM Editorial Team | Aug 29, 2016 | News
Advertising Standards Canada says CREA’s television ad featuring a motorcycle gang is misleading and has violated the Canadian Code of Advertising Standards. The self-regulating advertising industry council says it received two complaints that the commercial “was...
by Michelle Risi | Aug 6, 2015 | Advice for Agents, Featured
It is the question that is asked most often, yet the one that most of us find challenging to answer: Why should I choose you? Helping a consumer understand the benefits you bring to the table is critical to the success of your business. In the absence of...
by Michel Friedman | Jun 19, 2015 | Featured, Guest Columns
A lot has been written about the doom and gloom of the real estate industry as we know it. Many are searching for reasons why you should use a Realtor. But even with high tech advances and licensing authorities tying our hands behind our backs, real estate is still a...
