by REM Editorial Team | Jan 6, 2025 | News
Solo renting is becoming a defining trend in Canada’s housing market, with seniors aged 65 and older emerging as the largest demographic driving this shift, a Point2Homes study shows. With 4.4 million Canadians living alone in 2021—over 2.6 million of which are in...
by Nina Doiron | Nov 15, 2024 | Columnists
Photo courtesy Nina Dorion The process of selling a home is challenging for most people, but for seniors, it can feel particularly overwhelming. For many, a house is more than a property; it’s a lifetime of memories, a place where they’ve raised families, celebrated...
by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Paul Cavanagh | Jul 31, 2023 | Advice for Agents, Sales & Marketing
As the average age of home sellers in Canada continues to increase, more realtors are attempting to establish a niche for themselves serving seniors. Many recognize that one of the best ways to get more seniors in their database is to offer them helpful, free...
by Susan Doran | Jul 11, 2023 | Boards & Associations, News
There’s been an outcry from many Ontario realtors following the approval last month of a mandatory insurance and benefits package pushed through by the province’s real estate association. Ontario realtors reportedly will be required to participate in the...
