by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Paul Cavanagh | Jul 31, 2023 | Advice for Agents, Sales & Marketing
As the average age of home sellers in Canada continues to increase, more realtors are attempting to establish a niche for themselves serving seniors. Many recognize that one of the best ways to get more seniors in their database is to offer them helpful, free...
by Susan Doran | Jul 11, 2023 | Boards & Associations, News
There’s been an outcry from many Ontario realtors following the approval last month of a mandatory insurance and benefits package pushed through by the province’s real estate association. Ontario realtors reportedly will be required to participate in the...
by Martin Rumack | Aug 4, 2021 | Advice for Agents
Even for those who have a full understanding of what a mortgage is, the term “reverse mortgage” may be unfamiliar to many Canadians. This article intends to provide the high-level basics. What is it? Like regular mortgages, a reverse mortgage is simply a loan secured...
by Chris Seepe | Jul 13, 2021 | Featured
REM published a story July 6, 2021, titled Ottawa Realtors urge municipality to address senior housing issues. While it’s commendable that the Ottawa Real Estate Board and Ontario Real Estate Association (the agencies) identify a worthy cause, everyone’s already known...
