by Andrew Fogliato | Dec 20, 2024 | Sales & Marketing
As 2024 winds down, we’re entering the time of year when every industry expert is forecasting the next big trends. Marketing in real estate is no different. While the influx of predictions can feel overwhelming, understanding the direction of these trends can give you...
by Chris Fenton | Mar 16, 2022 | Featured, Technology
The internet is going to completely change the real estate industry! That’s what I was told when I got my start in 2003. I still hear it today. And it’s true, and at the same time it’s not. Success in the real estate business is about people, it’s about relationships....
by Sepy Bazzazi | May 14, 2021 | Advice for Agents, Featured
For years I’ve used a simple metaphor when talking to agents about their real estate websites. Your website is a race car. It might be fast, sleek and capable of winning races. But a race car without a driver simply won’t cross the finish line – it just sits on the...
by TRES Labs | Nov 5, 2019 | Technology
Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free. This is known as organic...
by Ari Lahdekorpi | Jul 11, 2019 | Columnists, Featured
It is a genetically proven fact that chimpanzee and homo sapiens DNA differs very little. But despite this similarity, chimps do not act in the same communal way that people do. I recently attended a concert at a large hockey arena. If it had been chimpanzees...
