by Web of Words | May 15, 2024 | Advice for Agents, Sales & Marketing
In today’s digital world, where the majority of consumers research and begin their home search online, a strong social media presence is essential for building a lasting impression in competitive real estate markets across the country. To stand out in a sea of...
by Justin Konikow | Apr 23, 2024 | Guest Columns, Sales & Marketing
You hate social media because you think it’s fake. You think it’s fake because you see many people showing versions of themselves that seem “off.” You don’t post because you’re scared you must do the same to succeed. Meanwhile, the people who grow the most...
by Jamie Burke | Feb 2, 2024 | Advice for Agents, Sales & Marketing
In 2023, HubSpot reported that the main reason 63 per cent of realtors were using social media was to promote their property listings. Given today’s digital landscape, this hardly comes as a surprise. But does social media really lead to leads for realtors? An...
by Justin Konikow | Feb 1, 2024 | Advice for Agents, Guest Columns
The celebritization of our industry has reached a breaking point. In 2022-2023, many newer agents came into this business with the dreams of Selling Sunset. Now, they’re facing a new reality. The highlight reel of life promised by Instagram comes with some fine...
by Andrew Fogliato | Dec 28, 2023 | Publisher's Page, Sales & Marketing
You need to post on social media every day to stay relevant! You’ve heard it time and time again from agents, trainers, influencers, etc. … It’s well-intentioned advice, and much of its original meaning was right at the time. However, I believe that, over time, the...
