As a Realtor, staying ahead in a competitive industry means continuously learning, adapting and finding inspiration. Instagram has become a goldmine for tips, industry updates, strategies and creative ideas that can take your business to the next level. Following the right accounts can give you the insights you need to refine your marketing, connect with clients and streamline your processes.
Here are the top five Instagram accounts every realtor should follow in 2025 to gain valuable tips, stay inspired and stay updated with what’s going on in the industry.
Jimmy Mackin
Instagram Handle: @jimmymackin
Co-founder and CEO of Curaytor, Jimmy Mackin is a must-follow for any Realtor looking to level up their marketing game. Known for his expertise in real estate marketing and lead generation, Jimmy shares actionable strategies designed to help agents attract listings, build their brands, and connect with clients more effectively.
What sets Mackin apart is his ability to break down complex marketing concepts into simple, actionable steps. His content covers everything from advanced listing attraction techniques to leveraging social media for maximum engagement. His Instagram Reels are particularly engaging, offering bite-sized insights on critical topics like lead generation and crafting effective social media campaigns. These short videos not only inspire but also provide Realtors with strategies they can implement immediately.
Beyond his Instagram posts and reels, Mackin shares valuable educational resources through webinars and training sessions, such as the “2024 Listing Attraction Playbook.” His unique approach combines deep industry insights with a modern, data-driven perspective, making his account an essential follow for Realtors aiming to stay ahead of the curve.
Take a look at some of our favourite Reels:
https://www.instagram.com/reel/CnN6Ud6oke_/
Jess Lenouvel
Instagram Handle: @jesslenouvel
Jess Lenouvel, founder of The Listings Lab, is a renowned real estate marketing expert dedicated to helping agents scale their businesses sustainably. With over 13 years of experience in the industry, she has shifted her focus to mentoring agents, guiding them to build scalable, sustainable businesses by creating relationships at scale.
Her Instagram account serves as a rich resource for Realtors aiming to enhance their marketing strategies. Lenouvel shares insights on digital marketing, client engagement, and business scaling, all tailored to the real estate sector. Her content demystifies complex marketing concepts, making them accessible and actionable for agents at any stage of their careers.
Take a look at some of our favourite Reels:
https://www.instagram.com/reel/DCXAfYYP1dH/
Phil Jones
Instagram Handle: @philmjonesuk
Phil Jones is an expert in sales communication and the author of the bestselling Exactly What to Say. His Instagram account is for Realtors aiming to improve their client interactions. Joens consistently shares practical advice on effective communication strategies, providing agents with the tools to navigate complex conversations confidently.
Following Joens can help you access a continuous stream of actionable tips that can be directly applied to their daily client engagements. His emphasis on the power of words and strategic communication makes his account an invaluable asset for those looking to elevate their sales techniques and foster stronger client relationships.
Take a look at some of our favourite Reels:
https://www.instagram.com/reel/DDU-CYZpFCL/?igsh=bzFjaDB4Z3JjN3Fj
https://www.instagram.com/reel/DDA09OgJ7Vz/?igsh=MXZyZHljZzBhb2l4aA==
https://www.instagram.com/reel/DBXOmljp9p9/?igsh=MXFta3I1Z3ZoYWZ0ZQ==
Chelsea Peitz
Instagram Handle: @chelsea.
peitz
As a real estate social media strategist, Chelsea Peitz teaches us how to leverage digital platforms for business growth.
Peitz’s content focuses on practical strategies for building a compelling personal brand through social media. She provides actionable tips on creating engaging content, optimizing profiles for discoverability and effectively utilizing video marketing. Her approach demystifies complex digital marketing concepts, making them accessible and implementable for professionals at any stage of their careers.
Realtors can gain the knowledge and confidence needed to navigate the digital landscape effectively, ultimately leading to increased client engagement and business growth.
Take a look at some of our favourite Reels:
https://www.instagram.com/reel/C2XscWIRW4g/?igsh=MXY0eDR6eTF4cHA4ZA==
https://www.instagram.com/reel/DAoJPG7P6cu/?igsh=bmNlaWc3ZzZqM2t2
https://www.instagram.com/reel/Cx6mrs6PsIp/?igsh=MWUzdjFndXNpam5rZw==
And now, please allow us a couple of shameless plugs. But we promise, they’re worth the follow.
Andrew Fogliato
Instagram Handle: @andre
wfogliato
Founder of Just Sell Homes and owner of Real Estate Magazine, Andrew Fogliato is a leading expert in real estate marketing, offering tailored strategies that empower agents to thrive in the digital era. He shares actionable insights on topics such as lead generation, social media engagement, and effective branding. Fogliato’s content is designed to be both informative and practical, enabling Realtors to implement his advice directly into their business practices.
By giving him a follow, Realtors can access a wealth of knowledge that bridges traditional real estate practices with modern digital marketing techniques. His commitment to providing real-world, practical advice makes his account an invaluable resource for agents aiming to enhance their marketing efforts and achieve sustained success in the industry.
Take a look at some of our favourite Reels:
https://www.instagram.com/reel/C_xnmhmR90n/
Bonus follow: Real Estate Magazine
Instagram Handle: @realestatem
agazine.ca
Real Estate Magazine (REM) is an indispensable account for Canadian Realtors looking to stay informed and ahead of the curve. As Canada’s premier publication for real estate professionals, REM delivers a steady stream of industry news, expert advice and insights that help agents navigate the ever-evolving market.
By following this account, Realtors gain access to insider updates on sales and marketing strategies, market trends and in-depth analyses of what’s happening in the industry. REM’s content is designed to keep professionals well-informed on topics ranging from regulatory changes to innovative marketing approaches. It’s a one-stop shop for staying connected to the pulse of the industry.
In addition to its informative posts, REM also highlights stories and achievements from within the real estate community, fostering a sense of connection and inspiration. Whether you’re looking for actionable tips to boost your business or seeking the latest market insights, @realestatemagazine.ca is a must-follow for realtors aiming to stay at the forefront of their field.
Take a look at some of our favourite Reels:
https://www.instagram.com/p/DC9TYqQtUxv/
Jennifer and Éireann are the social media dream team at Just Sell Homes, combining strategy and creativity to help real estate professionals elevate their marketing game. Both specialize in crafting customized social media strategies and making them accessible for everyone—from seasoned pros looking to refine their approach to those who feel a little “technically/social media challenged.” Together, they’re here to guide you every step of the way.
