The hardest part of your real estate business is getting the client. Although buyers are always great to have in the pipe, sellers give you the control over the deal and give you the opportunity to even double-end the deal. So the first challenge is to get out there and market your real estate business so you can build mindshare.
The next is, once someone inquires and starts to take interest in working with you, you now need to sell them on why they should choose you. Now, “sell” may be a harsh way to frame it, but the reality is you could be up against one or more other sales reps, especially when it comes to winning the listing at the listing presentation.
Salespeople are always trying to improve their listing presentations and searching for ideas on how to make these listing presentations better. Many focus on the overall look and what they’re going to say about themselves to prove why they’re the best, but in this video I break down the real key to winning every time. Pro tip: It’s not about you, it’s about them. Watch!
David Greenspan, CEO and founder of #MindShare101 is a nationally recognized keynote speaker, trainer and coach who helps sales professionals and businesses improve their sales and marketing efforts by
bridging the gap between online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and real approach is designed to motivate you and give you the advice you need to know.
David’s goal is to help you build MindShare, creating a top-of-mind intuitive, instinctive reaction so when people think of the product or service you offer, they think of your name first, always putting you
in the right place at the right time to take your business to the next level.
