I’ve been teaching real estate advertising internationally since 1994 and I find a great way of helping Realtors to write their ads, is to imagine you are talking to a friend over the phone – so no photos/visuals are available to them.
Australian-born Ian Grace is acknowledged as the world’s leading authority on real estate advertising. Since 1994, he has delivered his programs throughout Australia, New Zealand, U.S.A, Canada and the U.K. He has been invited to speak at the NAR Realtors Conference nine times and is the only person outside North America, ever invited more than four times. Visit his website or send him an email.