Your next obvious question might be, “Where do I use these video testimonials?” I’m so glad you asked. 

There are five ways you can use your video testimonials to increase visibility, build trust and establish authority for your growing real estate businesses. 

1. Your website

I feel like this may be a ‘Captain Obvious’ moment, but the first place you want to host your video testimonials is on your website. 

Not only will the videos significantly increase hang time (viewers stay up to 88 per cent longer, according to one study) and conversion rates, but showcasing your satisfied customers will also build trust with potential customers. 

I recommend video testimonials on your home page and a separate page where people can binge-watch what your happy clients are saying about you. You can have a separate tab called testimonials or, as I like to call it, a “library of love.” 

2. Social media and ads 

It’s no secret that people spend a lot of time on social media. So, sharing your video testimonials here feels like yet another example of deep thoughts from the captain. However, what you may not know is that posting your videos on social media can increase your website traffic. Social media is a great place to stay top-of-mind and to drive potential clients to your website. 

You can also use your posted video testimonials as targeted video ads. When cold audiences (strangers) can see and hear from real people who have used your product or service, they are more inclined to trust your business. 

Here’s a helpful hint. When posting your video testimonials (or turning them into ads), create a description that evokes curiosity. Something like:

“Find out how Ashley went from $17 million in sales to $33 million in under a year,” or “Find out why this fast sale brought tears to Tom’s eyes.”

Another tip? Remember to tag the interviewee on your post so they feel compelled to share the content as well. Sharing is caring.  

3. Email and onboarding

Including video testimonials in your email marketing campaigns can help to increase open rates and engagement. 

Although you can’t view videos inside of email platforms, you can create a compelling thumbnail and link that to your website where they can watch the full video. 

You can also use video testimonials as part of your client onboarding process to build trust and establish a connection with new or potential clients.

4. Recruiting 

Video testimonials can be a powerful tool for recruiting and attracting top talent to your brokerage.

You can use video testimonials from your current employees to give job seekers a better sense of what it’s like to work at your company and why they should consider joining your team.

This can help to generate interest and make your company stand out from the competition. 

5. Brand ambassadors 

Share, share, share!

When we encourage our clients to use the interviewees as brand ambassadors, they all say, “I never thought of that!”

Tapping into the devotion your clients and customers have for your brand is a great way to get free exposure and visibility. Remember, they may not love video, but they do love you. 

Once you have an edited clip, host the video on your site, send the interviewee a link and encourage them to share it with their own sphere of influence. As I mentioned above, you can also share the video clip on social media and tag them so it’s easy for them to share that way. This can help to reach a wider audience and build credibility with potential customers. 

There’s no better sales tool than a video testimonial to show, not tell, your prospective clients what makes your real estate business great. And now you know how to take those video testimonials and share them with the world. 

You’re welcome!