Royal LePage recently launched a new customer relationship management (CRM) system, developed by Propertybase and operated on Salesforce.com.  The secure, cloud-based technology allows the company’s agents and brokers to automatically manage clients, tasks and events; receive and incubate leads; nurture their database; and seamlessly integrate with social media, Microsoft Office and Outlook on any device, the company says.

“Our agents are busy people, so our mandate in working with Propertybase was to customize our Royal LePage CRM to save the agent time and to optimize their income,” says Phil Soper, president and CEO at Royal LePage Canada. “We configured the system to leverage our time-tested database action plans, in an easy-to-use, fully-supported CRM.”

Debra Harris, Royal LePage’s director, professional development, says: “I am a huge believer in CRM and I regularly train agents from our corporate brokerage on how to effectively use these systems…The incorporation of our action plans helps to ensure agents benefit from best practices in nurturing their database for new, repeat and referral business. It all happens automatically and prompts agents on what to do and when to do it.”