Royal LePage’s new website was created “working with Google for its leading edge technologies and Plastic Mobile, a leading creative agency,” the company says.

With the recent introduction of CREA’s Data Distribution Facility (DDF), which facilitates the sharing of co-operating brokers’ property listings, the Royal LePage website now has close to 100,000 property listings, doubling its historical listings inventory.

“These tens of thousands of new listings are complemented by richer property data and insightful information about the neighbourhoods themselves,” says Royal LePage president and CEO Phil Soper.

The site uses Google Maps and Street View and its “new, innovative and industry-leading cloud-based services, which will ensure site speed, accessibility and reliability,” the company says. “The site also employs Google’s experimental search feature connected to Google Places, which allows consumers to search for homes, not only using standard criteria, but also local landmarks.”

Most properties will have a Walkscore ranking, neighbourhood photos and descriptions  and an overview of local amenities, as well as other property listings available in the neighbourhood. The site will be updated regularly to ensure consumers always get up-to-date information.

The website has been designed in a responsive fashion so that it renders the right size of display for each smartphone device automatically, the company says. “It is also highly visual with large buttons and concise text to appeal to the tablet user,” says Royal LePage.