Better Homes and Gardens Real Estate Canada (BHGREC) has launched a new service platform, Farm & Ranch by Better Homes and Gardens Real Estate Canada.

“Born and raised in rural Alberta, I understand the significance and unique needs of the farm and ranch community. We’re very proud to be among the first in Canada to offer this specialty Farm & Ranch service platform,” says Rob Vanden Broek, BHGREC president.

The platform is supported by a streamlined and interactive listings site specifically designed to promote farm and ranch properties exclusive to BHGREC. The site, www.farmandranch.ca, allows searches Canada-wide for properties, while only BHGREC clients will be able to have their properties listed on the site.

BHGREC says consumers will have greater access to specialized listings, guided by real estate professionals who work in the highly specialized field. The Farm & Ranch service platform will generate more exposure for the unique properties by placing them in front of Canadian and international farm and ranch buyers and sellers, the company says.

“Everyone has a vision of what they want in a property. We’re providing innovative tools that empower Canadians to feel confident in their choices,” says Nelson Goulart, vice-president of network services. “Farm & Ranch is a direct response to what we’ve heard from farm and ranch communities across Canada. They want and deserve a real estate service that is 100 per cent dedicated to their specific needs.”