RBC has developed RBC Inside Access, an online portal dedicated to real estate professionals.

RBC says the free website is the first of its kind among financial institutions, featuring exclusive benefits for real estate professionals who sign up.

“Our tools and resources profiled on RBC Inside Access – and often, sales leads – help our real estate professionals raise their profile, compete effectively and build their business. For example, last year we identified more than 50,000 clients who were looking to buy a home and were not actively working with a real estate professional,” says Mike Linehan, national head, RBC Royal Bank mortgage specialist sales force.

The site showcases co-branded marketing materials for financing sheets, rate sheets or direct mail advertisements. Members have access to market information, including articles on regulatory changes, industry and consumer behaviour studies and economic and market research from RBC economists.

RBC also offers members discounted personal banking packages. The website creates a community with more than 1,400 RBC mortgage specialists.

For information: www.rbcinsideaccess.com.