The official launch of Exit Realty’s Total Office Resource Center (TORC) was celebrated at the company’s 14th Annual Convention at the Gaylord Opryland Resort & Convention Center in Nashville recently. TORC is an office intranet comprising a core suite of applications and tools that will “systemize, streamline and synergize” Exit Realty associates, the company says. In addition, it’s a transaction management system that seamlessly integrates with MEMO, Exit’s proprietary back-office software, creating an interactive conduit for offices and agents.

The company has also integrated its Technically Real Estate video technology tutorials with TORC. Technically Real Estate, developed and implemented a year ago as a stand-alone real estate and technology training and coaching system by Jeff Lobb, Exit Realty’s vice-president of technology and innovation, is one of the first of its kind in the real estate industry, the company says. Lobb takes the user through the setup and execution of social media strategies, mobile/tablets and apps, lead generation tools, digital marketing strategies and more.

“One of the biggest challenges in real estate and technology is execution. Technology changes every day and agents need to know the how-to part but until now there hasn’t been a resource where they could learn the technology in a way that would benefit their business. Technically Real Estate fills this huge void,” says Lobb. “Exit is known for its outstanding training and technology and marrying the two together in TORC at no additional cost to our agents gives them something they can’t get anywhere else.”