Joe Ferrante, broker of record with Royal LePage State Realty, demonstrates the company’s new technology that allows homebuyers to find information about homes in their geographic area.

Royal LePage State Realty in Stoney Creek, Ont. recently unveiled a new service that will allow homebuyers to find information about real estate listings in their area using their mobile devices. Known as Mobile Keyword, people with smart phones can text the word “state” to 65656 and can instantly view the brokerage listings in their area.

The technology is made available by Lone Wolf Real Estate Technologies of Cambridge, Ont. Based on the location of the person making the text, Mobile Keyword, using GPS technology, zeroes in on where the person is and sends them information about homes available in that specific geographic area. Homebuyers can then view information about a particular property, including images and property details.

“We’ve always understood that technology plays an important role in getting the word out about our offerings,” says Joe Ferrante, broker of record of Royal LePage State Realty.

The technology allows homebuyers to keep track of all of the properties that they are interested in as they navigate the market. The homebuyer can request a showing right from their phone.

“Buying a home requires a lot of information on the part of the homebuyer, and this technology will provide up-to-the-minute information that will help them make an informed decision,” says Ferrante.