Re: Would you let me advertise your listings, Metes & Bounds, REM, April

Marty, you have eloquently made your case for exposing listings on behalf of the vendor. After all, what vendor would argue against all the additional exposure?

We must consider the Realtor/broker advertising this property for sale. Do they have any intimate knowledge about the property? Have they seen the property? Are they aware of the many variables that may be a part of the property but not always listed in the listing agreement (property condition, room sizes, landscaping, recent improvements to numerous to mention, external amenities or adverse conditions)?

We should be concerned about our product knowledge and our ability to present it to the best advantage of the vendor/seller when that opportunity presents itself. How will the prospective purchaser/buyer feel talking to a real estate sales representative without this

knowledge when they call on an ad that is purportedly his/hers?

The process is potentially problematic for the vendor. If the various downsides are offered to the vendor/seller and they wish to open the advertising process (as long as these risks are fairly presented), then your argument has some merit.

However, I still espouse to the adage that we should only talk about what we truly know about and your suggestions may undermine this process. That’s my view from here.

Frank Binder

Royal LePage Binder Real Estate

Windsor, Ontario