Market Leader, a subsidiary of Trulia that provides online marketing and technology solutions for real estate professionals, and Better Homes and Gardens Real Estate Canada have launched a customized software platform for the real estate company’s affiliated network of brokers and agents. The platform is designed to improve agent productivity and lead generation through an integrated intranet of tools and resources.

“Better Homes and Gardens Real Estate Canada is a strong new partner for Market Leader and represents our first white-label independent partnership in Canada,” says Ian Morris, president of Market Leader.

The web-based software enables agents to create personalized websites to market themselves and their properties. It also includes a CRM to manage their contacts and marketing tools that automate the process of building and executing marketing campaigns to engage and convert contacts into clients, the company says.

Nelson Goulart, VP of Network Services, Better Homes and Gardens Real Estate Canada, says: “Because real estate is such a local business, it’s important that the resources we offer reflect the Canadian culture that our agents and their clients appreciate. This customized solution will allow our network to conduct day-to-day responsibilities more efficiently, enhance the end consumer experience and allow our affiliates to focus more on growing their business.”

For more information on Market Leader visit www.MarketLeader.com.