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It’s a career, not a job

It’s a career, not a job

Longevity in real estate is not a myth! Even though statistics show that as many as 80 per cent of new real estate sales representatives leave the industry within two years, those who stick it out can be in it for decades. The key to long-term success is strategy. If...
Prospecting: The chicken or the egg?

Prospecting: The chicken or the egg?

The ability to think ahead and plan for future consequences is one of our key attributes for survival. The linkage between cause and effect is engrained in our logic and thinking. While some would argue a Pavlovian response is not unique to humans, what is unique is...
Turn your support staff into stars

Turn your support staff into stars

Your administrative assistants want to be admired and appreciated for the work they do. When you (as their employer) make the effort to give praise for work well done, in turn, your support staff will seek out ways to increase and improve their performance for you. In...
A holiday by any other name

A holiday by any other name

There are five statutory holidays that are acknowledged across Canada. They are New Year’s Day, Good Friday, Canada Day, Labour Day and Christmas Day. Thanksgiving and Victoria Day are not among them as they are optional holidays in the Atlantic Provinces. Remembrance...
Why is this industry so apathetic?

Why is this industry so apathetic?

You have just received your real estate license, and you are ready to join the real estate sales business…or are you ready? Really ready? You have been advised by well-meaning real estate school instructors, brokers, sales managers and other industry leaders...