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Luck, happenstance and FSBOs

Luck, happenstance and FSBOs

At first blush, one might think that buying and selling privately, commonly referred to as “for sale by owner” or by its acronym FSBO, is advantageous to both parties. But it rarely is. Why? By their inherent nature, private sales are rife with challenges and are...
Fake it till you make it

Fake it till you make it

There is an old saying in motivational circles, “Fake it till you make it.” When you encounter a high stress situation or environment where you will be judged on first impressions, the slogan is well intended. The implied wisdom is that you move forward in...
What’s your client experience strategy?

What’s your client experience strategy?

A few weeks ago I visited my local Lululemon store and picked up a pair of jogging pants. As I brought them to the register, one of the associates intercepted me to ask if I’d like to have them hemmed for free. That caught me by surprise. Most stores would intercept a...
Are household flyers still effective?

Are household flyers still effective?

During the past two weeks, 18 real estate salespeople sent printed flyers to our Toronto home. They all looked pretty much the same and delivered almost identical messages. They’ve become an annoyance, and the individual salespeople sending them have blurred into one...