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Don’t be the hero of your video

Don’t be the hero of your video

Videos should now be an integral part of your marketing efforts, but don’t make it all about you. The purpose of the video is to sell the property, not a way to raise your profile. Ian GraceAustralian-born Ian Grace is acknowledged as the world’s leading authority on...
Why print advertising still works

Why print advertising still works

In a recent comment on REMonline, David Zalepa wrote, “All the successful Realtors that get the lion’s share of listings in their communities and make the most money still use full-page ads in the local newspapers and publications.” According to a survey by...
Bidding wars: Big bad bully

Bidding wars: Big bad bully

[quote_box_center]“Competition brings out the best in products and the worst in people.” – David Sarnoff[/quote_box_center] In this third and final segment on the hot subject of bidding wars, I draw some conclusions that lead to more questions. But consider that...
WordPress and real estate blogs

WordPress and real estate blogs

A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the...
Check your wills: A questionable ruling

Check your wills: A questionable ruling

Recently an Ontario court handed down an important ruling in a case called Re Milne Estate, and it’s one that could impact the validity of your wills. As part of their estate planning and with the help of a lawyer, Mr. and Mrs. Milne had each prepared both a primary...