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Capitalizing on the fitness boom

Capitalizing on the fitness boom

Passion. Purpose. Partnership. That’s how my firm, NYX Capital, began our synergistic collaboration with Altea Active, a unique Canadian active lifestyle brand. Valuable foresight, teamwork, a great location and an admirable purpose resulted in the development of...
Understanding the consumer decision process

Understanding the consumer decision process

The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting homeowners to list their property and to influence home buyers to shop at your “store.” The purchase is just one...