by Kelley Skar | Jan 10, 2025 | Guest Columns, Sales & Marketing
Blogging in the traditional sense is no longer aligned with evolving consumer habits, changing algorithms and the highly competitive platform landscape. The way blogging was done 10 years ago is no longer as effective and is being rapidly replaced by short-form,...
by Web of Words | Jan 2, 2025 | Sales & Marketing
In an age where inboxes are brimming with promotional messages, standing out as a Realtor requires more than hitting “send.” The subject line of your email isn’t just an introduction—it’s the deciding factor on whether your message gets opened or...
by Anthony Marcusa | Dec 31, 2024 | Sales & Marketing
A competitive housing market and affordability crisis are leading more Realtors to work with renters. A rise in rental scams, along with high interest rates facing prospective buyers, means professionals should consider investing in working relationships with renters,...
by Jennifer McNamara and Éireann Sharkey | Dec 31, 2024 | Sales & Marketing
Social media isn’t just a platform for scrolling through memes and vacation photos—it’s a powerful tool for growing your real estate business. The top-performing agents know this and have mastered the art of leveraging platforms like Instagram to generate leads,...
by Emma Caplan-Fisher | Dec 30, 2024 | Sales & Marketing
As a $2.1 billion industry, interior design is valued by many Canadians for creating inviting, comfortable spaces in their homes. In both design and architecture, seasons come and go and trends fluctuate. Design trends For example, Joy Chao, lead interior...
by Connie Adair | Dec 27, 2024 | Sales & Marketing
In the luxury real estate market, it’s the calm before the storm of activity that will begin as early as January, as “those in the know take advantage of the opportunity” to buy and sell before the spring market unfolds, says Don Kottick, president and CEO, Sotheby’s...
