by Connie Adair | Feb 19, 2025 | Sales & Marketing
“It’s a go!!!!!!!!” exclaimed listing agent Paul Maranger, broker and senior vice president of sales at Sotheby’s International Realty Canada in Toronto. The enthusiastic text message came just minutes after the Feb.13 deadline for the homeowner’s decision to...
by Andrew Fogliato | Feb 18, 2025 | Sales & Marketing
About a month ago, we published a piece by Kelley Skar titled Blogging is dead: Okay, maybe not dead, but on life support. I completely disagree with that premise. Kelley and I even sat down for an hour-long video to hash it out. As with most debates like this, we...
by Katie Steinfeld | Feb 14, 2025 | Sales & Marketing
Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow. But in today’s oversaturated...
by Connie Adair | Feb 12, 2025 | Sales & Marketing
Peter and Paige Torkan (Facebook) Husband-and-wife Realtors Peter and Paige Torkan say they set out to put Toronto on the global map—and they feel they’ve achieved their goal. The couple stars in Season 1 of Luxe Listings Toronto, now streaming for reality...
by Cliff Campbell | Feb 7, 2025 | Advice for Agents, Sales & Marketing
Proper ventilation is crucial in maintaining a healthy and safe home environment, yet many of your clients—homebuyers and homeowners—overlook key venting issues, particularly when it comes to bathroom fans and clothes dryers. In fact, two of the most common...
by Connie Adair | Feb 4, 2025 | Sales & Marketing
Desmond Brown can see both sides of a story. The sales representative at Re/Max Hallmark Realty Ltd. in Toronto has worked as both a journalist and a Realtor, so he knows how to ask and answer real estate questions. The handy combination of careers has allowed him to...
