by Connie Adair | Feb 4, 2025 | Sales & Marketing
Desmond Brown can see both sides of a story. The sales representative at Re/Max Hallmark Realty Ltd. in Toronto has worked as both a journalist and a Realtor, so he knows how to ask and answer real estate questions. The handy combination of careers has allowed him to...
by Jordana Springgay | Jan 30, 2025 | Sales & Marketing
Vancouver Realtors with an active Instagram presence are selling more homes and doing it faster, according to a new study from Simon Fraser University and Roomvu. The study analyzed more than 63,000 transactions from the Greater Vancouver Realtors’ MLS from mid-2021...
by Natalka Falcomer | Jan 30, 2025 | Advice for Agents, Profiles, Sales & Marketing
Effective leadership can make the difference between success and stagnation in an industry as competitive as real estate. Don Kottick, president and CEO of Sotheby’s Canada, has consistently demonstrated the ability to inspire, innovate, and adapt. “Some of...
by Web of Words | Jan 24, 2025 | Sales & Marketing
For Realtors, building community and nurturing client relationships are key to an impactful digital marketing strategy. In an industry built on trust, reputation and connections, staying engaged with clients and industry peers—both online and off—is imperative to...
by Kelley Skar | Jan 10, 2025 | Guest Columns, Sales & Marketing
Blogging in the traditional sense is no longer aligned with evolving consumer habits, changing algorithms and the highly competitive platform landscape. The way blogging was done 10 years ago is no longer as effective and is being rapidly replaced by short-form,...
by Web of Words | Jan 2, 2025 | Sales & Marketing
In an age where inboxes are brimming with promotional messages, standing out as a Realtor requires more than hitting “send.” The subject line of your email isn’t just an introduction—it’s the deciding factor on whether your message gets opened or...
