by Emma Caplan-Fisher | Mar 21, 2025 | Advice for Agents, Sales & Marketing
Current market conditions in many of Canada’s larger cities are creating opportunities; with increased inventory and less competition, buyers have more choices, and motivated sellers are open to negotiation.For Realtors, navigating these discussions successfully is no...
by Emma Caplan-Fisher | Mar 3, 2025 | Community, Featured, Sales & Marketing
While talk of Canada’s real estate markets is often dominated by what’s happening in Toronto and Vancouver, many Realtors thrive under the radar in small and mid-sized communities. Different dynamics are at play in these markets, requiring unique strategies for...
by Emma Caplan-Fisher | Feb 24, 2025 | Sales & Marketing
1011 Cordova Street W PH01, Vancouver (Sotheby’s International Realty) Realtor Tanis Fritz knows the importance of discretion when working in the luxury real estate market. As the listing agent for one of Canada’s priciest condo listings—a...
by Connie Adair | Feb 19, 2025 | Sales & Marketing
“It’s a go!!!!!!!!” exclaimed listing agent Paul Maranger, broker and senior vice president of sales at Sotheby’s International Realty Canada in Toronto. The enthusiastic text message came just minutes after the Feb.13 deadline for the homeowner’s decision to...
by Andrew Fogliato | Feb 18, 2025 | Sales & Marketing
About a month ago, we published a piece by Kelley Skar titled Blogging is dead: Okay, maybe not dead, but on life support. I completely disagree with that premise. Kelley and I even sat down for an hour-long video to hash it out. As with most debates like this, we...
by Katie Steinfeld | Feb 14, 2025 | Sales & Marketing
Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow. But in today’s oversaturated...
