by Katie Steinfeld | Mar 12, 2026 | Technology
Artificial intelligence is moving quickly through real estate. New tools are launching weekly. Prospecting systems, CRM automations, valuation models and marketing generators are becoming part of everyday conversations inside brokerages. The shift itself is not...
by Katie Steinfeld | Apr 23, 2025 | Advice for Agents, Guest Columns
In today’s uncertain real estate market, listings are expiring or being terminated more frequently than we’ve seen in years. For example, freehold properties in Toronto have been terminated or expired approximately 39 per cent more than this time last year. Some...
by Katie Steinfeld | Feb 14, 2025 | Sales & Marketing
Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow. But in today’s oversaturated...