Drawbotics, a Belgian start-up, says it wants to “democratize the use of new technologies in real estate.” It has developed an e-commerce platform specialized in making marketing tools for the real estate market.

“The objective of the project is to spread the use of new technologies in this sector through a user-friendly interface and an offer of accessible high value-added services,” says the company in a news release. “The goal is to improve existing e-marketing techniques of real estate agents and in this way redefine the customer experience of their prospects.”

It says real estate agents often limit themselves to a few pictures as well as a short description to advertise a property. “With the increasing competition and the development of new technologies, it is becoming crucial for real estate actors to use new visual promotional material that is more lucid and interactive, in order to attract new prospects,” says Drawbotics. “Our solution consists of creating an interactive web platform…this includes 2D/3D interactive floor plans, digital restyling, videos, panoramas and photo editing. Our clients will also have the possibility to modify their orders and adapt them through an interactive correction-interface.

The company also provides analytical data that allows agents to target their prospects by measuring the visibility of their properties on the web. Through a monthly subscription, clients can track their real estate platforms, websites and social media, the company says.

For information: www.drawbotics.com.