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Hey, can you stop calling us leads?

A lot of the tech in our real estate industry is now about chasing leads. When did the world change so that homeowners are no longer people? Why is it always about chasing leads? Do we recognize what business we’re in? This is a people business, a relationship business. This is NOT a leads business. Treat people like people, and that is the start of your mindset shift to earning more business.

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