Recent changes in Google rankings have impacted demand for real estate professionals’ mobile web presence, says Jumptools president Jon MacCall.

Last year Google announced changes to its search engine optimization (SEO) ranking algorithm that increases the importance of providing a mobile version of websites.

“The bottom line is that websites without a mobile version will see a decline in their Google ranking over time,” says MacCall. “Google is interested in presenting the most relevant and highest-quality content in search results but they also recognize that an increasing number of users are originating their search from non-desktop devices like mobiles and tablets.”

MacCall says there has been a steady increase in demand for mobile versions of agent websites year over year since Jumptools launched its website builder in 2010. Jumptools was one of the first companies to integrate with CREA’s Data Distribution Facility (DDF) in 2013. Mobile-friendly websites are free with every Jumptools subscription, the company says.

For information: www.jumptools.com.