Keller Williams Realty recently released a mobile app customized for each of its 88,000 world-wide associates. The company says it’s the first real estate franchise to offer every agent and office an individually branded real estate search app.

Agents receive a unique URL and text code to share with consumers. When consumers use the app, they can search and compare properties and connect directly with their agent of choice about the listings they want to see.

The app – which is provided at no cost to real estate agents or consumers – is available for Apple and Android platforms.