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New Century 21 site adds community data

Century 21 Canada’s website has been enhanced to improve accessibility and to localize the search experience for users, the company says.

In Community Websites, visitors can explore a city and its neighbourhoods, discovering who lives there, things to do, schools and safety, transportation and more, says the company.

Alex Blyakhman, president and CPO of WhereToLive.com, Century 21 Canada’s technology provider, says, “The new Century21.ca is now location aware, detecting visitors’ location and personalizing the online experience.”

The Talk21 Blog serves as a platform for regional guest bloggers and Century 21 Canada president Don Lawby to discuss the Canadian real estate landscape. “I love my job and my company, and I’ve been lucky to hear thousands of Canadians tell their stories about buying property,” says Lawby. “I’m a straight shooter, so I’m going to tell it like I see it from the inside, as a real estate professional and as a homeowner.”

Consumers can access everything using their Blackberry, iPhone or Android devices. Century21.ca also launched a free iPhone app in October. The new app leverages iPhone’s built-in technology and allows consumers to search for nearby properties, get directions to open houses and contact the selling agent.

“Our website already has functions like Google Street View and a fully trilingual search engine – English, French and Chinese. Now we are adding new and sophisticated search capabilities,” says Lawby.

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