Realty Executives International recently launched Executive and Broker Web Platforms, individual real estate agent and broker websites designed to enhance “personal brands” online “through the use of social media and indexed listing pages to increase organic search rankings,” the company says.

Realty Executives developed the Executive and Broker Platforms with a focus on organic development of leads through a long-term consumer focused web presence. Over the course of the last 24 months, chief technology officer Darrell Smith and his technology team evaluated thousands of real estate and various industry websites from independent blogs to massive listing aggregators, the company says. After comparing traffic rankings, traffic sources, search engine optimization (SEO) and customer quality, Realty Executives concluded that to be truly effective, technology needs to drive traffic and awareness not only to real estate agent listings, but to agents themselves.

Glenn Melton, chief executive officer of Realty Executives International, says: “Without a personal brand that people can recognize online, Realtors will not be on the radar for consumers to find.”