Re/Max has launched a new “state-of-the-art” website showing “the most extensive selection of homes listed for sale by Re/Max and co-operating brokers (through CREA’s new Data Distribution Facility), giving consumers greater choice when shopping for real estate from coast-to-coast,” the company says.

The site has numerous interactive capabilities not currently found on Canadian real estate websites, says Re/Max. Consumers can log on to Remax.ca from their social/local or mobile device and compare properties, tag favourites and share listings with others. “Moving to a cutting-edge website developed in responsive design will allow consumers to connect with us on whatever device they choose,” says David Brown, executive vice-president, Re/Max Promotions.  “The mobile version of remax.ca is of particular interest because it enhances the customer experience through features such as ‘new properties near me’, driving directions and the ability to share through social media channels.  Ultimately, those qualities, combined with the enhanced search engine optimization, will serve to simplify the buying and selling process for today’s real estate consumer.” 

The site is the result of integrated feedback, following a comprehensive consumer research process, the company says.

“Consumers overall are definitely more savvy and sophisticated,” says Brown.  “Their needs are more complex. When re-booting remax.ca, we were adamant that how we respond needs to be more multi-faceted and adaptive.  This was an ideal opportunity to provide greater choice and an improved level of service in the marketplace, and we’re certain that it will be well-received.”

The company says the site will lead to better connectivity between Re/Max Realtors and potential clients, and result in increased visibility for Realtors in their specific service areas.  It will also drive enhanced lead generation, both in terms of quantity and quality, fuelling business and bolstering productivity, the company says.