by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by REM Editorial Team | Dec 22, 2021 | News
U.S.-based Lucidpress recently announced the results of a survey showing how well consumers could recognize top real estate brands, as well as how real estate professionals ranked the industry’s branding as a whole. Coldwell Banker was the most recognizable brand with...
by Nicole Attias | Sep 20, 2021 | Advice for Agents
Realtors are judged on both a conscious and subconscious level, based on how they present themselves before prospects and clients. Delivering one-to-one or group presentations requires proper structure, delivery and confidence. And confidence is achieved through...
by Jeff Mowatt | Jun 8, 2021 | Advice for Agents
Ever borrow something and then realize weeks or months later that you forgot to return it? Since they haven’t mentioned it, you might assume they’ve probably forgotten about it. So, you decide to hang on to it. If they do bring it up, you can feign innocence, claim...
by Tatiana Rivers | Mar 23, 2021 | Advice for Agents
Operating as a predominantly in-person business based on face-to-face transactions, Realtors have undergone seismic shifts in how business is conducted during the pandemic. Though COVID-19 catapulted Realtors into having to rely solely on digital means to communicate...
