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Develop a personal brand statement

Develop a personal brand statement

by | Oct 15, 2020 | Advice for Agents

Why do you “market” yourself? It’s to establish your brand. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have...
What’s in a name? It’s the key to your brand

What’s in a name? It’s the key to your brand

by | Sep 21, 2020 | News

Real estate businesses that perform badly in the industry do so because they generally have an underperforming brand. One way this reveals itself is through the sheer number of hollow names that have flooded the market recently, and trust us, those names hardly cut it...
Going to hell and back

Going to hell and back

by | Aug 24, 2020 | Advice for Agents

Do you know what the difference is between a spiritual person and a religious person? A religious person will tell you not to go to hell, a spiritual person has been there and back. I am back. And I’m here to help. I’ve been there. No money, no prospects, no hope,...
Why buyer agents are leaving large teams

Why buyer agents are leaving large teams

by | Jan 3, 2020 | Columnists, Featured

More and more teams are popping up everywhere. Some are as big as 20 to 30 members, while some are as small as the salesperson and one assistant being dubbed a team. The benefit of building a real estate team is known as the economies of scale. Economies of scale is...