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Creating your authentic branding

Creating your authentic branding

Today’s market wants authentic marketing and branding. Gone are the days of people deciding on a real estate salesperson based on the ’90s power pose and big sales stats. People want nice people, active in their community, people they relate to – who just happen to be...
Your personal brand quiz

Your personal brand quiz

Have you ever wondered how likely people are to recommend you? Are other brokerages hearing about you from your customers and considering offering you a job? The likelihood of these kinds of recommendations is based on what I call your Trust Equity Score. The higher...