by Heidi Ruggier | Aug 11, 2026 | Sales & Marketing
The views expressed in this column are solely those of the author. There was a time when a real estate agent’s reputation travelled through kitchens. Neighbours recommended neighbours. Past clients became future referrals. Trust accumulated slowly, built...
by Eric Stober | Feb 3, 2026 | Advice for Agents, Sales & Marketing
L to R: Arlin Markowitz (CBRE), Mikayla Rugala (Sage Brokerage) and Paul Johnston (Right At Home Realty) Should you specialize in a real estate niche? The thought has likely passed through most agents’ heads at one point in their career, and there are pros and cons...
by REM Bot | Nov 17, 2025 | The Leads Are Sh*t, Webinars & Podcasts
Most Realtors promote their success with simple SOLD graphics, quick captions or short social posts. It is fast but it rarely builds trust. In this episode of Leads Are Sh*t, Andrew Fogliato and Taylor Hack make the case for a different approach. They explain how to...
by Lauren Towers | Oct 21, 2025 | Guest Columns
There was a time when Realtor meant something. It conjured images of polished professionals, steady hands on the tiller, people guided by ethics, not ego. Today, the word feels less like a badge of honour and more like a brand you’d whisper about at a cocktail party...
by Connie Adair | Feb 4, 2025 | Sales & Marketing
Desmond Brown can see both sides of a story. The sales representative at Re/Max Hallmark Realty Ltd. in Toronto has worked as both a journalist and a Realtor, so he knows how to ask and answer real estate questions. The handy combination of careers has allowed him to...
