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Promoting your brand to different markets

Promoting your brand to different markets

There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
Branding for Realtors in 2021

Branding for Realtors in 2021

Operating as a predominantly in-person business based on face-to-face transactions, Realtors have undergone seismic shifts in how business is conducted during the pandemic. Though COVID-19 catapulted Realtors into having to rely solely on digital means to communicate...
Develop a personal brand statement

Develop a personal brand statement

Why do you “market” yourself? It’s to establish your brand. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have...