The unrealized potential of the CMA

by Sohini Bhattacharya | Sep 24, 2021 | Advice for Agents, Books, Featured

At first blush, The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool – a 2020 book by Greg Robertson, a 28-year veteran of the real estate technology industry, along with content marketer Charles Warnock –  may seem to many...