by REM Bot | Sep 23, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
This article was drafted using AI from a transcript of The Leads Are Sh*t. It was reviewed for accuracy and approved by REM publisher and show co-host Andrew Fogliato, then edited for publication by Courtney Zwicker. Many real estate agents treat a YouTube...
by REM Bot | Jul 29, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Are you a reporter or an adventurer? It sounds like something you’d find at the back of a magazine next to a quiz about which sandwich you are. It is, according to Andrew Fogliato, one of the more important decisions a content creator can make, and almost never...
by REM Bot | Jul 22, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Here is a sentence you do not expect to type about a guest on a real estate marketing show: Matt Richling represented his country in competitive underwater hockey at the world championships. He mentioned it in passing, the same way you’d mention you used to...
by REM Bot | Jun 3, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Tom Storey has been in real estate for nearly two decades and has led his Toronto-based team for close to ten years. He is not someone who chases trends. So when he spent several months deliberately optimizing for AI search, it was worth paying attention to what...
by Andrew Fogliato | Dec 19, 2025 | Columnists
Most agents aren’t invisible. They’re posting regularly. They’re showing up. They’re doing what they’ve been told to do. And yet, there’s still a gap between the attention they get online and the conversations that actually lead to business. That gap usually isn’t...
