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Sales: Just like dating?

Sales: Just like dating?

How many times do you have to hear “no” before you get a “yes”? Knowing your numbers is critical when cold calling. Many sales reps give up after hearing a few “no’s” in a row. The process can be disheartening – mostly for those professionals who are new at...
How to build trust with skeptics

How to build trust with skeptics

You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. In reality, I’ve found most of these verbal teasers of what you offer sound so contrived that they actually reduce trust. They often come across as trying...
Hey, can you stop calling us leads?

Hey, can you stop calling us leads?

A lot of the tech in our real estate industry is now about chasing leads. When did the world change so that homeowners are no longer people? Why is it always about chasing leads? Do we recognize what business we’re in? This is a people business, a relationship...