by David Greenspan | Jun 6, 2019 | Advice for Agents
A lot of the tech in our real estate industry is now about chasing leads. When did the world change so that homeowners are no longer people? Why is it always about chasing leads? Do we recognize what business we’re in? This is a people business, a relationship...
by Jordan Scheltgen and Justin Kerby | Mar 14, 2019 | Advice for Agents
One hundred million leads are generated in our industry every year, but the close rate is something in the range of two to five per cent. Here are five tips on how to handle your leads so you can stop wasting time with bad leads and increase your close rate. For the...
by Catherine Willems | Feb 7, 2019 | Advice for Agents, Featured
Not every prospect makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle. In business applications, it suggests that 80 per cent of sales come from 20 per cent of clients. Alternatively, it may mean that 20 per cent of your...
by Catherine Willems | Sep 12, 2018 | Advice for Agents, Featured
A lead comes in. You call. No answer. You email. No response. Crickets. Sound familiar? In my previous post, I talked about why not all leads are created equal. Another common challenge I hear when talking to Realtors centres around conversion and the frustration of...
by Catherine Willems | Aug 17, 2018 | Featured, Guest Columns
Do a Google search for lead generation strategies for real estate and you will get a bazillion hits. Okay, in my case I got 11 million…that’s pretty close to a bazillion. Lead generation is the No. 1 one challenge I hear from real estate agents every day. It’s a...
