by TRES Labs | Apr 19, 2022 | Advice for Agents
Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge...
by TRES Labs | Apr 8, 2022 | Columnists, Featured
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting homeowners to list their property and to influence home buyers to shop at your “store.” The purchase is just one...
by Mark Brodsky | Dec 7, 2021 | Advice for Agents
There are only a few weeks left until the end of the year. It’s time to get your marketing plans for 2022 in place. Given our clients’ experience, we know that a large portion of your plans must involve online activities. Over the past 18 months, consumers have spent...
by David Greenspan | Aug 26, 2021 | Advice for Agents
We spend all sorts of time and money marketing our business to drive more business. That said, when we don’t have the right focus, the right strategy, the right plan, converting your efforts becomes next to impossible. Then we end up spending even more time and money...
by Ted Greenhough | May 28, 2021 | Advice for Agents, Featured
“So, what exactly are you doing to market my property?” The implication is that you’re doing diddly-squat. But this question isn’t really about marketing. It’s about a lack of communication. Here’s my translation of the dreaded question: “What exactly do you do all...
