by Ian Grace | Sep 28, 2017 | Advice for Agents, Featured
Ian Grace says, “It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients. Ian GraceAustralian-born Ian...
by David Greenspan | Aug 17, 2017 | Advice for Agents
When analyzing your marketing dollars, here are a few tips to follow. 1) Define your audience. Differentiate the people you know and the people you don’t know. Separate those two groups, because your marketing tactics should be different for each one. 2) Review your...
by Robin Wilding | Aug 14, 2017 | Advice for Agents, Featured
Your bio, a.k.a. the “about me”’ page of your website, is the third-most viewed page after the homepage and listings. People really do read your bio. Having a bio that truly conveys who you are is critical. It is one opportunity to let people “know you before they...
by Robin Wilding | Jul 20, 2017 | Featured
Branding, simply put, is how you come across to the public – and how they remember you (or don’t!). It should include a logo, slogan, elevator pitch and differentiator. For more information check out my previous REM article, How to be a branded real estate rock star....
by Kelley Skar | Jul 10, 2017 | Advice for Agents
[quote_box_center]“The incredible brand awareness and bottom line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” – Gary...
