by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by TRES Labs | Jan 18, 2022 | Columnists
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement. With the exception of promotion, these factors are difficult for a sales...
by Shawn Bell | Dec 16, 2021 | Advice for Agents
Wondering how to win clients and do it without using scripts? What I share in this video has been generating quality real estate leads for me for years. In my 17-year career, I’ve found that using scripts does not generate the kind of clients that will sustain my...
by Mark Brodsky | Dec 7, 2021 | Advice for Agents
There are only a few weeks left until the end of the year. It’s time to get your marketing plans for 2022 in place. Given our clients’ experience, we know that a large portion of your plans must involve online activities. Over the past 18 months, consumers have spent...
by Marly Broudie | Nov 17, 2021 | Advice for Agents, Featured
All I want for Christmas is the key to a new house. All I want for Christmas is an open-concept layout. All I want for Christmas is to win the bidding war. Well, that’s not how the original jingle goes, but for many real estate agents at this time of year, it’s the...
