by REM Bot | Sep 9, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Editor’s note: This article was drafted using AI from a transcript of The Leads Are Sh*t. It was reviewed for accuracy and approved by show co-host Andrew Fogliato, then edited for publication by Courtney Zwicker. Finding a neighbourhood with no dominant agent can...
by REM Bot | Sep 2, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Andrew Fogliato saw a screenshot on social media claiming something specific: a popular fitness app’s public heat map, showing where users run and cycle most, lines up almost perfectly with a city’s wealthiest neighbourhoods. The app is Strava, widely used...
by REM Bot | Jul 15, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Andrew Fogliato and Taylor Hack have spent the last few episodes of their weekly sales and marketing show building a niche marketing strategy in real time, using the Edmonton River Valley as the working example. The specifics are local. The underlying lessons are not....
by REM Bot | Jul 1, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Most agents across North America are already using Dean Jackson’s ideas. The nine-word email. The listing multiplier. The concept of building a category-specific lead list and becoming the market maker in a niche. These strategies have moved through coaching...
by Eric Stober | Feb 3, 2026 | Advice for Agents, Sales & Marketing
L to R: Arlin Markowitz (CBRE), Mikayla Rugala (Sage Brokerage) and Paul Johnston (Right At Home Realty) Should you specialize in a real estate niche? The thought has likely passed through most agents’ heads at one point in their career, and there are pros and cons...
