by REM Advertorials | Oct 2, 2026 | Sponsored, Technology
For decades, real estate agents built much of their value around experience, knowledge and access to information. Jess Lenouvel believes AI is forcing the industry to rethink that equation, and what replaces it could matter more than the technology itself. Your...
by REM Bot | Aug 19, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Andrew Fogliato ran a small experiment during a recent episode of his weekly sales and marketing show. He asked an AI model to name the top experts in a specific real estate niche, one his co-host Taylor Hack has been quietly building a content strategy toward for the...
by Amy Flowers | Aug 17, 2026 | Sales & Marketing
In 2004, we spent a good part of every week bundling postcards and driving them to the post office. In Ontario we could send unaddressed ad mail without envelopes, so there was no stuffing, no licking, no labels. Just stacks of cards, bundled and dropped off, then...
by Justin Kerby | Mar 1, 2024 | Guest Columns, Sales & Marketing
Owning your niche can mean different things to different agents. But at the end of the day, it can be summarized in one phrase: being the leading voice in your area of expertise. What that area could be and how you may choose to lend your voice are open for...
