by Danny Kucharsky | Aug 21, 2019 | Featured, Products, Profiles
In any given week, Jas Takhar may be posting a video about a $14-million US penthouse condo at Hudson Yards in New York City, a podcast about wine or a meaningful Instagram quote. The co-founder and managing partner of Don Mills, Ont.-based REC Canada abandoned...
by TRES Labs | Jan 9, 2019 | Advice for Agents, Featured
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early ’60s. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and...
by David Greenspan | May 11, 2017 | Advice for Agents
Think paper is dead? Think again, says David Greenspan. Millennials do not wake up and hug a tree every morning! Ninety-five per cert of them see paper messages as trustworthy. David GreenspanDavid Greenspan, CEO and founder of #MindShare101 is a nationally recognized...
by Ron Hume | May 27, 2016 | Columnists
During the past two weeks, 18 real estate salespeople sent printed flyers to our Toronto home. They all looked pretty much the same and delivered almost identical messages. They’ve become an annoyance, and the individual salespeople sending them have blurred into one...
by Ross Wilson | Mar 11, 2015 | Advice for Agents
Are you about to indulge in bombastic self-promotion with colossal photos and boastful, self-congratulatory slogans plastered everywhere? Or to encourage referrals and repeat clients, do you prefer to maintain a low-key style with regular contact – in person or...
