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Your clients and loyalty

Your clients and loyalty

Are you expecting to have loyal clients in the real estate sales world? You will need to put in a lot of years to get a few. It’s not a negative thing, but most people look after themselves first, not you. I have learned that for every 10 years you are working in this...
Protecting your clients’ interest

Protecting your clients’ interest

We all understand that the residential part of the real estate business can create some very close relationships, but how close is too close? This is a business first, and sales reps need to remember that fact. It’s natural that working so close with families can draw...
Where everybody knows your name

Where everybody knows your name

If you grew up in the 1980s like I did, you’re probably singing along to the theme of Cheers, one of the most popular TV series of all time. Cheers’ theme song pretty much laid out what the show was all about. Cheers was a Boston-based bar that had such intimate...
Look after the listings you lose

Look after the listings you lose

Everyone knows that your existing customers should be regularly followed up with after the successful sale, to build an ongoing relationship and hopefully, customers for life. How often does that happen, for example, with a car salesperson?  Not very often. But sadly,...