by Ted Greenhough | Nov 24, 2020 | Advice for Agents
The public thinks Realtors sell houses and condos. They’re wrong. A new home salesperson sells houses and condos. But the wants and needs of the new home salesperson are in direct conflict with the buyer’s. As an agent, your wants and needs are perfectly aligned with...
by Jeff Mowatt | Aug 26, 2020 | Advice for Agents
My ears perked up when I heard a politician who, during a radio interview, made a statement that included the phrasing, “I don’t profess to be knowledgeable in all areas of… What I DO know is…” I found myself thinking, Wow – he’s honest and smart. Ironic how admitting...
by Jeff Mowatt | Aug 6, 2020 | Advice for Agents
You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. In reality, I’ve found most of these verbal teasers of what you offer sound so contrived that they actually reduce trust. They often come across as trying...
by David Greenspan | May 22, 2020 | Advice for Agents
The hardest part of your real estate business is getting the client. Although buyers are always great to have in the pipe, sellers give you the control over the deal and give you the opportunity to even double-end the deal. So the first challenge is to get out there...
by Connie Adair | Dec 27, 2019 | Advice for Agents, Featured, Profiles
How do you make your listing stand out? A list of features alone, no matter how impressive, won’t do the trick. It’s the storytelling that draws potential buyers, especially those in the market for houses $5-million and up, says real estate agent Voula Argyropoulos of...
