by Katie Steinfeld | Feb 14, 2025 | Sales & Marketing
Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow. But in today’s oversaturated...
by Jordana Springgay | Jan 30, 2025 | Sales & Marketing
Vancouver Realtors with an active Instagram presence are selling more homes and doing it faster, according to a new study from Simon Fraser University and Roomvu. The study analyzed more than 63,000 transactions from the Greater Vancouver Realtors’ MLS from mid-2021...
by Web of Words | Jan 24, 2025 | Sales & Marketing
For Realtors, building community and nurturing client relationships are key to an impactful digital marketing strategy. In an industry built on trust, reputation and connections, staying engaged with clients and industry peers—both online and off—is imperative to...
by Jennifer McNamara and Éireann Sharkey | Dec 31, 2024 | Sales & Marketing
Social media isn’t just a platform for scrolling through memes and vacation photos—it’s a powerful tool for growing your real estate business. The top-performing agents know this and have mastered the art of leveraging platforms like Instagram to generate leads,...
by Andrew Fogliato | Dec 20, 2024 | Sales & Marketing
As 2024 winds down, we’re entering the time of year when every industry expert is forecasting the next big trends. Marketing in real estate is no different. While the influx of predictions can feel overwhelming, understanding the direction of these trends can give you...
