by REM Bot | Jul 15, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Andrew Fogliato and Taylor Hack have spent the last few episodes of their weekly sales and marketing show building a niche marketing strategy in real time, using the Edmonton River Valley as the working example. The specifics are local. The underlying lessons are not....
by REM Bot | Jul 8, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Taylor Hack has been building his real estate team in Edmonton for years. He has a clear sense of who his ideal client is: families with kids, above-average income, a Costco membership and probably a dog. He knows them well because he is one of them. The issue Dean...
by REM Bot | Jul 1, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Most agents across North America are already using Dean Jackson’s ideas. The nine-word email. The listing multiplier. The concept of building a category-specific lead list and becoming the market maker in a niche. These strategies have moved through coaching...
by REM Bot | Jun 24, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
Walk into enough listing presentations and a pattern emerges. The agent introduces themselves. They talk about their production numbers. They explain their marketing package. They say something about communication. The seller nods. The next agent walks in and says...
by REM Bot | Jun 17, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
ChatGPT launched advertising in Canada this month, and the way the targeting works is different from anything agents have used before. On Google or Facebook, advertisers select from preset audience categories such as demographics, interests or behaviours. On ChatGPT,...
