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How to build trust with skeptics

How to build trust with skeptics

You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. In reality, I’ve found most of these verbal teasers of what you offer sound so contrived that they actually reduce trust. They often come across as trying...
Trust and commitment

Trust and commitment

[pull_quote_center]“Commitment is an act, not a word.” – Jean-Paul Sartre[/pull_quote_center] Last month, I addressed what I feel is a misnomer with respect to your official designation as a salesperson. Regardless, you know instinctively what makes a good salesperson...
The power of trust: Strategic alliances

The power of trust: Strategic alliances

Real estate agents and brokers who started their business practice in the ʼ80 and ʼ90s have witnessed first-hand the way the industry has changed. The once vertical relationship between real estate professional and client, whereby a salesperson’s value was centred on...